John Shelembe is the Webmaster of www.Homebiz-4All.com and affiliated to ClickBank
ClickBank gives lots of advice to help product owners and affiliates increase their earnings but, sadly, some of that information can also cause big problems for inexperienced sellers.
Statistics featured beneath products listed in ClickBank’s Marketplace cause most confusion,but they are actually easy to understand and have the biggest impact on growing your commissions at ClickBank.
ClickBank tells us:
“In the Marketplace products are ranked by their ‘productivity score’. To preserve the integrity of the system we do not publish the formula for the score, or the score itself, but we can say that it is a function of these factors:”
Those statistics look like this:
$/sale: $46.08 | Future $: - | Total $/sale: $46.08 | %/sale: 75.0% | %refd: 70.0% | grav:313.00
They mean this:
$/sale - This is the average net amount earned by the affiliate for each sale of the product in question.
Future – This represents future potential earnings for affiliates for the product in
question. Future earnings may come from additional products at the site and from future earnings from repeat payment products such as membership sites.
Total $/sale – This represents the sum of all initial sales and later payments such as from repeat payment products.
%/sale – This indicates the percentage of sale price received by affiliates, after ClickBank commissions are deducted. It ranges from single figure amounts to 75 per cent commission.
But big isn’t always best and low affiliate commissions on high conversion products can generate better income than high percentage affiliate deals on poor selling products.
%refd – This is the percentage of a vendor’s product sales that are referred by affiliates.
Some products are promoted exclusively by affiliates, presenting benefits and disadvantages the new affiliate should consider. Products promoted exclusively by affiliates, partnered by a high gravity score, are always worth considering, unlike other affiliate only promotions with low gravity scores which mean few affiliates are promoting those products.
The latter might indicate products created purely for affiliate driven sales and may also imply the product owner lacks faith or inclination to market his own product. Low gravity affiliate only products might sggest the creator has not adequately pre-market tested the product.
Grav – Gravity - Relates to number of affiliates actually earning commissions from the product in question. The higher the figure, generally the greater the number of affiliates marketing the product. The higher the number, the greater the competition might be for affiliates newly promoting the product concerned.
However, those higher figures also indicate the product is popular with affiliates and is probably converting well from web site clicks to actual commissions. Heavy competition is a problem primarily for affiliates sharing much the same marketing methods, such as Pay-Per-Click and ezine advertising. High gravity scores impact little on affiliates using unusual or unique marketing methods such as writing their own articles to promote the product,advertising offline where the majority of affiliates market on the Internet, and so on.
There’s no doubt about it, at first glance those statistics are a big put off, but look again because they could be the most important information available to help you grow your ClickBank commissions.
Avril Harper is a successful ClickBank vendor and affiliate and the author of A COMPLETE NEWBIES’ GUIDE TO MAKING MONEY WITH CLICKBANK which you can read about at
ClickBank
Sunday, December 28, 2008
Thursday, December 25, 2008
How And Where to Advertise Your Digital Products
'Advertising' is a misnomer of sorts, and many people confuse the term with 'marketing' and 'promoting'. 'Advertising' in its purest term, describes promotional pieces such as those placed in newspapers and magazines and latterly in online publications.
The term 'Advertising' is mostly used to describe two popular types of advertising, namely classified advertising and display advertising. Classified and display are sometimes confused so a few definitions will benefit new and inexperienced affiliate marketers.
The following main points will help you decide between classified and display advertising in your chosen publications on and off the Internet:
Classified ads. are usually cheaper and smaller than display advertisements and are excellent for generating enquiries. They normally comprises text only, they rarely extend beyond twenty or thirty words. They are sometimes used to sell products 'off the page' namely by getting readers to order right away, but usually only for low price items. However, most successful classified advertisers use the two-stage method, which allows the potential customer to obtain further information before placing an order. The reason why most successful affiliates use two-stage advertising over 'off the page' advertising is to grow a closely targeted mailing list for future promotions.
Display adverting is best for selling higher priced products, say $47 and over, straight from the page. Readers are more likely to trust their money to someone whose advertisement occupies a tiny space among so many competing entries and provides basic details only. See The Blueprint of a Millionaire
Classified adverting can be used to test interest in your product before venturing into more costly display adverting.
Classified adverting can be used to test and compare advertising media.
Classified advertisements, being short, are generally unsuitable for anything that requires a lot of 'telling' to accomplish the task of selling.
View Digital Products Here
The term 'Advertising' is mostly used to describe two popular types of advertising, namely classified advertising and display advertising. Classified and display are sometimes confused so a few definitions will benefit new and inexperienced affiliate marketers.
The following main points will help you decide between classified and display advertising in your chosen publications on and off the Internet:
Classified ads. are usually cheaper and smaller than display advertisements and are excellent for generating enquiries. They normally comprises text only, they rarely extend beyond twenty or thirty words. They are sometimes used to sell products 'off the page' namely by getting readers to order right away, but usually only for low price items. However, most successful classified advertisers use the two-stage method, which allows the potential customer to obtain further information before placing an order. The reason why most successful affiliates use two-stage advertising over 'off the page' advertising is to grow a closely targeted mailing list for future promotions.
Display adverting is best for selling higher priced products, say $47 and over, straight from the page. Readers are more likely to trust their money to someone whose advertisement occupies a tiny space among so many competing entries and provides basic details only. See The Blueprint of a Millionaire
Classified adverting can be used to test interest in your product before venturing into more costly display adverting.
Classified adverting can be used to test and compare advertising media.
Classified advertisements, being short, are generally unsuitable for anything that requires a lot of 'telling' to accomplish the task of selling.
View Digital Products Here
Saturday, December 6, 2008
Deciding What to Sell on the Internet
Internet provider The Tenegra Corporation says a product should meet at least one of the following criteria-preferable more-to market well on the Internet:
1. Appeals to the technologically savvy
2. Is a computer-related item
3. Appeals to a broad segment of the Internet user base (typically, but not exclusively, educated males under 40)
4. Appeals to a wide geographic audience
5. Is a specialty item otherwise difficult to locate
6. Is an 'informed purchase'- the buyer responds to information rather the hyperbole
7. Can be purchased over the Internet less expensively than by other channels
The perfect product is probably information. Information is power. And easy access to information is why most people are on the Internet anyway.
Things like books and reports always sell well to Internet users, especially if the products fill a specific need to a particular niche market. Stories are plentiful of new information marketers making fast millions on the Internet, including several who claim to have made hundreds of thousands of dollars in their first month alone. One newsletter publisher reports making $100 000 in less than six months from just one newsletter promoted over the Internet.
However, we fervently insist-ANY PRODUCT CAN BE MARKETED OVER THE INTERNET-even if fulfillment takes place by other, more traditional means, say post, courier delivery, personally one-to-one (consultancy, copy writing, genealogical research, etc.).
Other features of the 'ideal' product:
1. Appeals to a targeted audience
2. Fills need
3. Has all-year potential
4. Should be lightweight and suitable for posting, if forwarded 'snail mail'
Tip: Information products are ideal, either processed in paper format or on computer disk. Even better, if the customer downloads on his computer, your fulfillment costs are virtually zero.
1. Appeals to the technologically savvy
2. Is a computer-related item
3. Appeals to a broad segment of the Internet user base (typically, but not exclusively, educated males under 40)
4. Appeals to a wide geographic audience
5. Is a specialty item otherwise difficult to locate
6. Is an 'informed purchase'- the buyer responds to information rather the hyperbole
7. Can be purchased over the Internet less expensively than by other channels
The perfect product is probably information. Information is power. And easy access to information is why most people are on the Internet anyway.
Things like books and reports always sell well to Internet users, especially if the products fill a specific need to a particular niche market. Stories are plentiful of new information marketers making fast millions on the Internet, including several who claim to have made hundreds of thousands of dollars in their first month alone. One newsletter publisher reports making $100 000 in less than six months from just one newsletter promoted over the Internet.
However, we fervently insist-ANY PRODUCT CAN BE MARKETED OVER THE INTERNET-even if fulfillment takes place by other, more traditional means, say post, courier delivery, personally one-to-one (consultancy, copy writing, genealogical research, etc.).
Other features of the 'ideal' product:
1. Appeals to a targeted audience
2. Fills need
3. Has all-year potential
4. Should be lightweight and suitable for posting, if forwarded 'snail mail'
Tip: Information products are ideal, either processed in paper format or on computer disk. Even better, if the customer downloads on his computer, your fulfillment costs are virtually zero.
Wednesday, December 3, 2008
Home Based Internet Marketing Business Made Easy
Comparison between an Internet business to a conventional marketing by direct mail, mail order through shops and offices:
1. No printing, typesetting, design costs typical of the most offline businesses
2. No hefty offline advertising charges
3. No fulfillment costs for some items
4. Minimum start-up costs.
5. No face-to-face selling-all orders, payments and some products are processed one hundred percent online
6. 24hour a day, 365 days a year marketing without personal involvement
7. No postage costs typically associated with direct mailings and fulfilling products by mail.
8. No traveling to work, no time-watching, no real deadlines or labour involved in many online business
9. No cash flow problems-virtually every order is paid for in advance
10. No skills, knowledge or special experience required
Imagine a typical day in your new business! You wake up without an alarm clock and head downstairs for breakfast, a leisurely shower; you read papers at your own chosen speed. Then it's off to work-if you can call it that! You head for the office (probably a spare bedroom or corner of the living room), and log onto an Internet to see what orders have been placed for you overnight! You check your email and find orders waiting for you (you'll love this because you have nothing to do now but calculate your takings: everything ordered online has been acknowledged and fulfilled overnight-even as you sleep)!
Now for the most crucial decision of all! Do you stop work for the day, look for something more enjoyable to do (if anything really could be more enjoyable than taking orders all day long?) Take time out to enjoy your new found-wealth or do you spend the next few hours seeking new ways to multiply your profits. Finding new sites to place your freebie ads, locating up-and-coming site owners keen to sell your products, seeking little-known sources of free reports and products for you to download and sell at massive mark-ups, and much more besides.
Sound familiar? Think you have heard it all before? Of course, you have! You're bombarded with internet opportunities everyday. You've read dozens of conflicting articles about email opportunities, auto-responders, spamming, affiliate opportunities, web pages, list servers, search engines! It's hardly surprising you're confused! Small wonder you yearn for a simple way to assimilate all this disjointed information into something the average person can understand, apply profit from fast!
Although numerous techniques exist for marketing goods and services online, the whole process of successful selling can be summed up thus:
Get an Internet presence, preferable a home page, designed to attract inquiries and visitors to your site. Turn them into regular buyers, from there the vast majority of your time is spent attracting more visitors, converting them into buyers, turning more buyers into repeat buyers, and making sales as fast and furiously as possible.
1. No printing, typesetting, design costs typical of the most offline businesses
2. No hefty offline advertising charges
3. No fulfillment costs for some items
4. Minimum start-up costs.
5. No face-to-face selling-all orders, payments and some products are processed one hundred percent online
6. 24hour a day, 365 days a year marketing without personal involvement
7. No postage costs typically associated with direct mailings and fulfilling products by mail.
8. No traveling to work, no time-watching, no real deadlines or labour involved in many online business
9. No cash flow problems-virtually every order is paid for in advance
10. No skills, knowledge or special experience required
Imagine a typical day in your new business! You wake up without an alarm clock and head downstairs for breakfast, a leisurely shower; you read papers at your own chosen speed. Then it's off to work-if you can call it that! You head for the office (probably a spare bedroom or corner of the living room), and log onto an Internet to see what orders have been placed for you overnight! You check your email and find orders waiting for you (you'll love this because you have nothing to do now but calculate your takings: everything ordered online has been acknowledged and fulfilled overnight-even as you sleep)!
Now for the most crucial decision of all! Do you stop work for the day, look for something more enjoyable to do (if anything really could be more enjoyable than taking orders all day long?) Take time out to enjoy your new found-wealth or do you spend the next few hours seeking new ways to multiply your profits. Finding new sites to place your freebie ads, locating up-and-coming site owners keen to sell your products, seeking little-known sources of free reports and products for you to download and sell at massive mark-ups, and much more besides.
Sound familiar? Think you have heard it all before? Of course, you have! You're bombarded with internet opportunities everyday. You've read dozens of conflicting articles about email opportunities, auto-responders, spamming, affiliate opportunities, web pages, list servers, search engines! It's hardly surprising you're confused! Small wonder you yearn for a simple way to assimilate all this disjointed information into something the average person can understand, apply profit from fast!
Although numerous techniques exist for marketing goods and services online, the whole process of successful selling can be summed up thus:
Get an Internet presence, preferable a home page, designed to attract inquiries and visitors to your site. Turn them into regular buyers, from there the vast majority of your time is spent attracting more visitors, converting them into buyers, turning more buyers into repeat buyers, and making sales as fast and furiously as possible.
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