Monday, October 20, 2008

The Two Sides of Home Based Internet Business

You wouldn’t have gone this far and came to this article if you were not interested in Internet based Home Business. There’s a positive side of online business. That is, the unlimited amount of profits made the ability to become self-employed and work less while earning more.

There are also some drawbacks that hinder your goal of achieving brand recognition and customer devotion. With a decent Internet connection, you have the ability to keep in with contact them, provided you adhere to permission-based contact and don’t violate their trust by flooding their inbox with irrelevant offers. But you can’t smile and look them in the eye and shake their hands to make them realize you’re a trustworthy person. You can’t speak to them and instantly get their feedback and respond to their objections, questions, or complaints. What’s the solution?


Reaching Out to Deliver a Personalized Experience

What are the primary ways you want to build a connection to your customer? You know you want to build a brand and image. That’s the first course of business. Once you have recognition, it means you’ve positioned yourself as a leader among a sea of competitors.
You can achieve brand recognition through smart marketing tactics. Never abuse your customers’ email addresses, but do contact them whenever you feel you have a truly
valuable product or service to give them.

Your offers will be more readily received and likely to be taken more seriously. Remind your customers whenever you interact why you’re contacting them in the first place. Tell them what product they purchased in the past and never assume they’ll recall doing it. Some of these purchases or memberships are made in the wee morning hours on the spur of a moment when a friend made a quick recommendation.

The second thing you want to do is provide quality customer service. Whenever anyone accesses your site, they should be able to access you. That doesn’t mean they can call your cell phone at 2 o’clock in the morning. But if they can email you and get a response within 24 hours, you’re providing a doorway into your world that most online consumers will accept and appreciate.


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