Internet provider The Tenegra Corporation says a product should meet at least one of the following criteria-preferable more-to market well on the Internet:
1. Appeals to the technologically savvy
2. Is a computer-related item
3. Appeals to a broad segment of the Internet user base (typically, but not exclusively, educated males under 40)
4. Appeals to a wide geographic audience
5. Is a specialty item otherwise difficult to locate
6. Is an 'informed purchase'- the buyer responds to information rather the hyperbole
7. Can be purchased over the Internet less expensively than by other channels
The perfect product is probably information. Information is power. And easy access to information is why most people are on the Internet anyway.
Things like books and reports always sell well to Internet users, especially if the products fill a specific need to a particular niche market. Stories are plentiful of new information marketers making fast millions on the Internet, including several who claim to have made hundreds of thousands of dollars in their first month alone. One newsletter publisher reports making $100 000 in less than six months from just one newsletter promoted over the Internet.
However, we fervently insist-ANY PRODUCT CAN BE MARKETED OVER THE INTERNET-even if fulfillment takes place by other, more traditional means, say post, courier delivery, personally one-to-one (consultancy, copy writing, genealogical research, etc.).
Other features of the 'ideal' product:
1. Appeals to a targeted audience
2. Fills need
3. Has all-year potential
4. Should be lightweight and suitable for posting, if forwarded 'snail mail'
Tip: Information products are ideal, either processed in paper format or on computer disk. Even better, if the customer downloads on his computer, your fulfillment costs are virtually zero.
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